Why Can One Niche Grow Into a Big Company?

Jon Noronha says a big company is a thousand little niches piled on each other, so a product can start with one niche and then look for the adjacencies. It does not have to start broad.

Less than a quarter of Gamma's revenue is in the United States. The user base is very broad because many kinds of people make presentations, and revenue is spread across job roles, from consultants to teachers to marketers to salespeople to lawyers. Lawyers make presentations. Where that work leads is unknown at the start. A line of work built for lawyers can become a huge part of the business. A founder does not have to know which niche will grow.