Smash Notes
What Is Greg Isenberg's ACP Framework for a Business in the AI Age?
Greg Isenberg calls it the ACP framework: audience, community, product. Step one is to figure out the niche. Step two is the framework. He says a business in the AI age should follow it. Every business he starts begins as an audience. It starts as an X account, an Instagram account, or a TikTok account, and it starts audience first.
The first 90 days are a goal: find the format that gets that niche to follow him. He gives the reason in the same stretch. In the AI age, when you can build anything, distribution is the part he names. The account comes before the product, because every business he opens starts there.
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#58: Greg Isenberg on AI Co-Founders, the Multi-Preneur, and Why Anyone Can Build a Startup Now
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- Why Does Greg Isenberg Call This the Age of the Multi-preneur? Transcript
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- Why Does Greg Isenberg Call the Builder-distributor Combo the Most Lethal Type of Person in the AI Age? Transcript
- Why Does the Venture-backed Model Work for Less Than 1 Percent of All Companies Created? Transcript
- What Is Greg Isenberg's ACP Framework for a Business in the AI Age? Transcript
- How Did Renting Down the Street From Mark Zuckerberg, Who Owns Like Eight Homes, Turn a Daily Drive in Northern California Into a Question About Enough? Transcript
- Why Does Greg Isenberg Say He Probably Measures Life by What Family Says, With a Year-and-a-half-old Child and Another Due in a Month? Transcript
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