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How Did Chet Holmes Win 28 Clients in One Month? · The Startup Ideas Podcast

The Startup Ideas Podcast

How to sell AI to Main Street (Full Playbook)

I sit down with James Dickerson, the Boring Marketer, who owns Diesel Dudes, a mobile diesel repair business in Charlotte, North Carolina, and spent years running agencies for local businesses. James shows how to sell AI-built funnels to Main Street trades businesses doing $2 million to $20 million a year, starting with a Boring Funnels search that found…

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Notes

  1. Why Sell AI Services to Plumbers and HVAC Companies? at 7:21

    James Dickerson says plumbers and HVAC companies doing about $2 million to $20 million a year can pay, already suspect they might be behind, and are not… Full answer

  2. What Do Most Plumber Landing Pages Get Wrong? at 12:40

    James Dickerson says most of the plumber landing pages he checked failed the click that Google ads had just paid for. Full answer

  3. How Do You Sell AI to Local Businesses? at 15:03

    James Dickerson says the pitch to a local company is booked jobs and more phone calls, not AI automation and not agents. Full answer

  4. How Did Chet Holmes Win 28 Clients in One Month? at 24:24

    James Dickerson says Chet Holmes won 28 clients in one month, by month six, after he stopped chasing the advertisers everyone else was pitching. Full answer

  5. How Does the Dream 100 Strategy Win Local Clients? at 25:42

    James Dickerson says the Dream 100 wins local clients by choosing about 100 companies a seller would love to work with, learning those businesses until the… Full answer

  6. How Should a Marketing Firm Brand Itself for Plumbers? at 28:18

    James Dickerson says a marketing firm selling to plumbers should brand around the customer's own problem, for example a name like Leak Proof: the firm fixes… Full answer

  7. Why Does Cartier Give Shoppers Chocolate Before a Visit? at 32:28

    Greg Isenberg says Cartier gives a shopper a tray of Perrier and two pieces of Swiss chocolate before the shopper has looked around, because the store wants… Full answer

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