Why Does Greg Isenberg Call This the Age of the Multi-preneur?

Greg Isenberg says we are entering what he calls the age of the multi-preneur. A multi-preneur is someone who owns multiple businesses and multiple lines of revenue. For creators, he says the multi-preneur still has one product, one service, or one business unit that drives the lion's share of revenue.

He also says they are going to have multiple businesses. If agents can run those businesses, and the owner can create a high-margin business with a whole system around it, he calls that setup pretty cool. Multiple lines of revenue, one of them carrying the lion's share, and agents on the rest, is the age he is naming.