Smash Notes
Must an Investor Love the Product, According to Jonathan Sposato?
at 44:04
Answer
On What Fuels You, Jonathan Sposato tells Shauna Swerland that an entrepreneur or investor does not have to be great at the thing they back. They do have to be a student of it. He says he would invest in an online fashion company, and has, even if the founder is not particularly fashionable, as long as that person is paying close attention to how customers behave. That attention is what counts. Sposato is speaking as the angel who had announced he would invest only in companies founded by women, and as chairman of PicMonkey and GeekWire.
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