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Instant Pot CEO Robert Wang on how his small pressure cooker company cultivated a rabid community of "Potheads."
Get Together
Instant Pot, the multipurpose pressure cooker, is so remarkable that it has spurred an outpouring of enthusiasm from a community of fans around the world. Today, more than 1.8 million “Potheads” of all ages, languages, and backgrounds have joined their Facebook group to share recipes and Instant Pot fandom. Robert and his team opened the group in 2015, imagining it as a space where customers separated by geography could help each other with Instant Pot questions—both connecting superfans and lightening the burden on the company’s customer support team.
Key points in this episode
Who Is Robert Wang?
What Was The Best Selling Non Amazon Product In 2018?
How Can You Build A Successful Community?
What Was Wang’s Opinion Of His Product?
Why Was Selling Instant Pot On Amazon The Winning Strategy?
How Did Instant Pot Attract His First Few Customers?
How Do You Grow Influencer Marketing Without Paying A Dime?
What Is Wang’s Insight On Cooking?
How Did Instant Pot Use A Community To Get Started?
What Have Customers Used Instant Pot For Besides Cooking?
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