Smash Notes
How Do You Grow Influencer Marketing Without Paying a Dime
The team at Instant Pot was laser focused on only one thing - keeping the customer happy. Robert did not have any budget for influencer marketing, but bloggers heard of the positive reviews and approached Instant Pot anyway. To return the favor, Wang enabled them with what he could, a free Instant Pot for whatever they needed. In returned, they advertised Instant Pot for free!
Get Together
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Instant Pot CEO Robert Wang on how his small pressure cooker company cultivated a rabid community of "Potheads."
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at 11:21
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·Transcript
People
On this episode
- Who Is Robert Wang Transcript
- What Was the Best Selling Non-amazon Product in 2018 Transcript
- How Can You Build a Successful Community Transcript
- What Was Wang’s Opinion of His Product Transcript
- Why Was Selling Instant Pot on Amazon the Winning Strategy Transcript
- How Did Instant Pot Attract His First Few Customers Transcript
- How Do You Grow Influencer Marketing Without Paying a Dime Transcript
- What Did Instant Pot Founder Robert Wang Learn About Cooking and Word of Mouth? Transcript
- How Did Instant Pot Use a Community to Get Started Transcript
- What Have Customers Used Instant Pot for Besides Cooking Transcript