What Was Wang’s Opinion of His Product
He thought the problem wasn’t that it was going to be popular on the market, but that stores had limited coverage. The best way to let people know of his product was through online businesses.
More from this episode
- Who Is Robert WangHe is the founder of Instant Pot. More than 5.5 million people follow Instant Pot related accounts on Facebook alone.
- What Was the Best Selling non-Amazon Product in 2018On Black Friday, Instant Pot was the best selling non-Amazon product on Amazon. According to Walmart, Instant Pot was also their best selling item in 33 states.
- How Can You Build a Successful CommunityCommunity building comes down to shared ownership. It’s best to figure out what to do with your customers rather than do for them.
- Why Was Selling Instant Pot on Amazon the Winning StrategyRobert tried different marketplaces for selling his Instant Pot. eBay buyers were looking for bargain, so that wasn't a good long-term opportunity.
- How Did Instant Pot Attract His First Few CustomersOffline brick-and-mortar stores did not want to carry Instant Pot, so Robert Wang started to sell online out of desperation.
- How Do You Grow Influencer Marketing Without Paying a DimeThe team at Instant Pot was laser focused on only one thing - keeping the customer happy.
- What Did Instant Pot Founder Robert Wang Learn About Cooking and Word of Mouth?Robert Wang tells Get Together that cooking is social. You cook for family, friends, and a party, and if the dish is good you brag about the tool.
- How Did Instant Pot Use a Community to Get StartedThe company needed a place to talk about Instant Pot.
- What Have Customers Used Instant Pot for Besides CookingAccording to Wang, a customer used Instant Pot for an art project. Another customer used the product for planting during the winter.
People
More answers like this
- How Can You Build a Successful Community
- Why Was Selling Instant Pot on Amazon the Winning Strategy
- What Was the Best Selling non-Amazon Product in 2018
- How Did Instant Pot Attract His First Few Customers