What Was the Best Selling non-Amazon Product in 2018
On Black Friday, Instant Pot was the best selling non-Amazon product on Amazon. According to Walmart, Instant Pot was also their best selling item in 33 states.
More from this episode
- Who Is Robert WangHe is the founder of Instant Pot. More than 5.5 million people follow Instant Pot related accounts on Facebook alone.
- How Can You Build a Successful CommunityCommunity building comes down to shared ownership. It’s best to figure out what to do with your customers rather than do for them.
- What Was Wang’s Opinion of His ProductHe thought the problem wasn’t that it was going to be popular on the market, but that stores had limited coverage.
- Why Was Selling Instant Pot on Amazon the Winning StrategyRobert tried different marketplaces for selling his Instant Pot. eBay buyers were looking for bargain, so that wasn't a good long-term opportunity.
- How Did Instant Pot Attract His First Few CustomersOffline brick-and-mortar stores did not want to carry Instant Pot, so Robert Wang started to sell online out of desperation.
- How Do You Grow Influencer Marketing Without Paying a DimeThe team at Instant Pot was laser focused on only one thing - keeping the customer happy.
- What Did Instant Pot Founder Robert Wang Learn About Cooking and Word of Mouth?Robert Wang tells Get Together that cooking is social. You cook for family, friends, and a party, and if the dish is good you brag about the tool.
- How Did Instant Pot Use a Community to Get StartedThe company needed a place to talk about Instant Pot.
- What Have Customers Used Instant Pot for Besides CookingAccording to Wang, a customer used Instant Pot for an art project. Another customer used the product for planting during the winter.
People
More answers like this
- Who Is Robert Wang
- How Can You Build a Successful Community
- What Was Wang’s Opinion of His Product
- Why Was Selling Instant Pot on Amazon the Winning Strategy