Smash Notes
How Did Instant Pot Use a Community to Get Started
The company needed a place to talk about Instant Pot. Email and Facebook Pages weren't a good place to do that, but Facebook groups ended up as the best choice to host a community and to create a buzz about the product.
Get Together
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Instant Pot CEO Robert Wang on how his small pressure cooker company cultivated a rabid community of "Potheads."
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at 19:59
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·Transcript
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On this episode
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