Smash Notes
How Can You Build a Successful Community
Community building comes down to shared ownership. It’s best to figure out what to do with your customers rather than do for them. Wang, the founder of Insta Pot, has created a collaborative and creative approach with his customers.
Get Together
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Instant Pot CEO Robert Wang on how his small pressure cooker company cultivated a rabid community of "Potheads."
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at 2:12
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·Transcript
People
On this episode
- Who Is Robert Wang Transcript
- What Was the Best Selling Non-amazon Product in 2018 Transcript
- How Can You Build a Successful Community Transcript
- What Was Wang’s Opinion of His Product Transcript
- Why Was Selling Instant Pot on Amazon the Winning Strategy Transcript
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- What Did Instant Pot Founder Robert Wang Learn About Cooking and Word of Mouth? Transcript
- How Did Instant Pot Use a Community to Get Started Transcript
- What Have Customers Used Instant Pot for Besides Cooking Transcript