What Does Bending Spoons Build In-house?

Luca Ferrari says Bending Spoons builds nearly everything required to run a digital business in-house, and the count comes to over 50 different tools. Saving on vendor costs is quite large, but the savings are not a game changer. The two game changers are making the tools super fit for purpose and natively integrated with one another.

The build list covers data processing, the A-B testing platform, marketing automations, user lifetime prediction, credentials management, and recruiting tools. Gmail, Slack, and Google Drive stay outside the set, because the needs are universal and Bending Spoons is happy to use what others build. Each internal tool is better for the exact job, and the tools work together in a more harmonious way, so the sum of the parts is much greater than buying the same jobs from separate vendors.

A big monolithic foundation also lets Bending Spoons swap the foundation at an acquired business quite rapidly.