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Back to What comes after smartphones, with Snap CEO Evan Spiegel, with Evan Spiegel.

How Can Snap Build an App With Half a Person?

Evan Spiegel says Snap can build a totally new service with half a team member's time and distribute it through Snapchat. Distribution is getting more important because artificial intelligence tools make it easier to build companies, build software, and innovate, which puts a real premium on distribution.

People will move resources away from software engineering and toward distribution so they can grow faster. A brand has a hard time getting visibility and traction, so Snapchat is becoming a more valuable place to grow a business, and that reach is a defense as other work gets easier. Snap has always had more ideas than people to build them. Spinning up a new app used to mean sparing 15 people, which they would not do. Half of one person's time is now enough to build a new service and send it through Snapchat.

A multi-app strategy, or more services, follows from Snapchat's distribution plus advances in artificial intelligence.

Grokipedia·Evan Spiegel·Snapchat

Transcript

What comes after smartphones, with Snap CEO Evan Spiegel ·

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More from this episode

  1. Will Glasses Replace the Smartphone?Evan Spiegel says glasses will not replace the smartphone. He does not think computing is moving beyond the phone.
  2. What Are Snap Spectacles Actually for?Evan Spiegel says Snap Spectacles matter most for experiences that did not exist before.
  3. How Much New Snap Code Does AI Write?Evan Spiegel says more than two-thirds of new code at Snap is written by AI.
  4. Why Won't Snap Build Camera Glasses?Evan Spiegel says Snap will not invest in camera glasses because they are not 10 times better than the phone, and a new idea that misses the bar is not worth…
  5. How Many Selfies Does Snapchat Capture in a Year?Evan Spiegel says Snapchat captured well over a trillion selfies in a year.
  6. Why Did Snapchat Separate Social From Media?Evan Spiegel says Snapchat had to separate social from media because combining them was the biggest mistake, and the mix creates perverse incentives.
  7. Why Are Blanket Teen Phone Rules a Mistake?Evan Spiegel says the real danger in rules for kids, teens, phones, and social media is a blanket policy, because everybody is different.
  8. What Do Studies Say About Snapchat and Wellbeing?Evan Spiegel says independent studies his company did not fund or join show Snapchat has a positive impact on people's wellbeing and relationships, while…
  9. Why Did Snapchat Try to Kill Streaks?Evan Spiegel did not like the idea of Snapchat streaks, did not want to do it, and fought very hard over the years to kill streaks.

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