How Did Elon Shape The Idea Behind Mari?

Elon was talking about AI in 2007 and said the only thing in the entertainment business that can't be disintermediated by AI is live. Sports and live would stay important, and that is what gave him the idea behind Mari.

David Senra · Channeling Rage, Rolling Calls & Building an Entertainment Empire | Ari Emanuel, WME & TKO · at 51:57 · October 7th, 2026 ·Transcript

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Ari Emanuel

On this episode

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Why Was Spending $44 Million On Buyouts The Greatest Deal Ari And Patrick Ever Did? at 31:42 Transcript
How Did Elon Shape The Idea Behind Mari? at 51:57 Transcript
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