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Back to Channeling Rage, Rolling Calls & Building an Entertainment Empire | Ari Emanuel, WME & TKO, with Ari Emanuel.

How Do You Get a Buyout Firm to Chase a Deal After You Tell Them They Have No Chance?

Egon flew down, asked to buy a piece of the company, and said he wanted to go after IMG. The raise had been aimed at about $2 billion, with approaches to Martin Sorrell at WPP, and the answer was that a P firm had no chance. Egon asked for the numbers and three weeks, came back with an offer, and they went after IMG.

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Channeling Rage, Rolling Calls & Building an Entertainment Empire | Ari Emanuel, WME & TKO ·

David Senra

More from this episode

  1. How Do You Get a Buyer to Move Off a Bad First Offer?When Kevin Mayer called wanting the deal and the first offer was bad, Mark and his partner spent a weekend writing a letter on what they thought it was worth…
  2. How Do You Get Ten Episodes After the Buyer Already Agreed to Eight?Dana rejects eight episodes and will not do the deal unless there are ten, even after being told there is nobody else.
  3. How Do You Become the Conqueror in a Merger?Disruption and dissent inside the other firm made Patrick and his partner the conquerors. Once that opened, the deal moved in about six months.
  4. Why Was Spending $44 Million on Buyouts the Greatest Deal Ari and Patrick Ever Did?They were not idiots burning $44 million on buyouts. That money bought a hundred-year-old agency with a huge roster.
  5. How Did Elon Shape the Idea Behind Mari?Elon was talking about AI in 2007 and said the only thing in the entertainment business that can't be disintermediated by AI is live.
  6. Is This Rooted in Insecurity?Yes, completely. It came from an immigrant father and a first-generation family where education was everything, while he could not read and was not great at it.
  7. Why Does Smoking 5MEO Not Make You Stop Working Hard?You smoke 5MEO, go offline for ten minutes, and trip for about thirty. You see how small you are and call legacy bullshit, but not so you quit.
  8. How Do You Keep Working This Hard Once the Work Is No Longer About Legacy?He still takes calls at five o'clock, works out, records another podcast, and heads to Montecito. The last three weeks have been incredible.
  9. Why Does Ari Emanuel Spend Two Hours on a Morning Routine?He calls the routine his drug: about 40 minutes of stretching, dynamic warmups, sauna, and red light therapy, roughly a two-hour start, then one cup of coffee.

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