How Do You Get A Buyout Firm To Chase A Deal After You Tell Them They Have No Chance?
Egon flew down, asked to buy a piece of the company, and said he wanted to go after IMG. The raise had been aimed at about $2 billion, with approaches to Martin Sorrell at WPP, and the answer was that a P firm had no chance. Egon asked for the numbers and three weeks, came back with an offer, and they went after IMG.
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On this episode
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