Smash Notes

How Do You Get A Buyer To Move Off A Bad First Offer?

When Kevin Mayer called wanting the deal and the first offer was bad, Mark and his partner spent a weekend writing a letter on what they thought it was worth and why. The buyer came up, but not to their number, so they kept negotiating while pitching Bob Backish at Viacom to reinvent Spike as a sports channel.

David Senra · Channeling Rage, Rolling Calls & Building an Entertainment Empire | Ari Emanuel, WME & TKO · at 15:20 · ·Transcript

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