How Do Designers Run Sites on Framer?

Koen Bok and Jorn van Dijk call Framer a web design platform that design-forward companies use to produce their entire marketing sites. Perplexity and Miro run their whole .com on Framer. Designers and marketers now own the website from front to back, which is the shift the cofounders say they figured out.

Designers do not only draw the site. They build the whole thing and run it with the marketing team. Keeping that ownership, instead of handing the last details to someone else, makes it easier to ship quickly, raise the quality of the site, and hold onto the final decisions. After a handoff, a lot of people are left figuring out the last details.