How Did Quicksilver Send a Document to Someone?

Nicholas Jitkoff's favorite Quicksilver feature sent something to another person. Type the name of a document you know, type the name of the person it should go to, hit return, and it happened. That bypasses deciding on a medium and hunting down the object, which is the extra work that still sits in the way. He placed it next to launching apps, which happens hundreds of times a day, so people might actually try it.

Quicksilver could work that way because he was the one stakeholder and could iterate quickly with people who were trying it and giving constant feedback. Launching things already had obvious value, so other features could be tacked on. It became a platform for testing little features. The new company feels similar: find simple tasks that happen all through the day, sit next to them, and that adjacency makes it possible to try more advanced things. An experimentation platform that can react quickly, for people inside the company and outside it, is one of the best ways to build a product when there is room to do it.