Why Does Perplexity Refuse Design Mocks?

Henry Modisett refuses design mocks unless Perplexity really believes it will build and launch the work. A mock can open a project. It is not worth the design team's time when the company does not mean to ship it.

A mock is cheaper in hours than a built product, so an anxious organization asks for three directions and turns design into a service that draws possible outcomes. Blue-sky prompts get out of hand because they are fun for the person asking, and they kill the team's energy. The best designers want to make things people use, not visualize options for leadership.

He compares that trap to a concept car. People who love automobiles can spend a career on cars nobody drives, while another group builds the vehicle that reaches the market. He agrees that a designer who will not ship is making concept cars for a manufacturer on the way out. The picture also needs someone who understands the real constraints, or a lot is lost between the drawing and what can be built.