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Back to #405 How Rockefeller Worked.

How Did Rockefeller Buy Crude at the Bottom?

David Senra says Rockefeller bought crude in large lots as the price was bottoming out, and he treated that timing as a central part of how the refinery made money.

The cost of crude swung wildly. He hired John Andrews, sent him to Oil City, and gave him one job: oversee purchases of crude. Andrews was to buy as the price was bottoming out and to buy in large lots, with little discretion of his own. His work was to keep Rockefeller posted whenever the crude market changed. Most of Rockefeller's early borrowing went to those purchases. When the price dropped, the buys were large enough to make the people around him nervous. Senra reads Rockefeller's words from the book: do not lose your nerve when the market gets to the bottom, because not buying then is a great mistake.

The edge on raw materials was timing and size, not a hope that crude would stay cheap.

Transcript

#405 How Rockefeller Worked ·

Founders

More from this episode

  1. What Did Rockefeller Learn as a Teenager?David Senra says Rockefeller learned as a teenager that all is not how it seems on the outside, and he carried that belief through his entire career.
  2. Why Did It Cost More to Ship Oil Than to Refine It?David Senra says it cost more to ship a barrel of oil than to refine it.
  3. Was Rockefeller's Calm Face a Mask?David Senra says the calm face Rockefeller showed the world was a mask.
  4. Why Did Rockefeller Keep a Fortress of Cash?David Senra says Rockefeller led the strategy as the business organized into an actual corporation so it could issue stock.
  5. How Did Rockefeller Turn Competitors Into Partners?David Senra says Rockefeller turned competitors into partners by aligning interests, because men have not made a success of a concern they were forced or…
  6. What Did Rockefeller Want as His Power Grew?David Senra says as Rockefeller's power grows, he is no longer aiming for order. He wants a monopoly.
  7. Why Did Rockefeller Start Paying the Railroads?David Senra says Rockefeller was willing to change his mind when the facts changed and started paying the railroads.
  8. Why Did Rockefeller Buy Leases With His Own Money?David Senra says Rockefeller bought the oil leases with his own money so he would take the loss personally if it went wrong, and the company could repay him…

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