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Back to #405 How Rockefeller Worked.

Why Did It Cost More to Ship Oil Than to Refine It?

David Senra says it cost more to ship a barrel of oil than to refine it. Transportation was the largest expense in refining, so Rockefeller treated freight as the highest priority.

Refining had almost no barrier to entry. It cost about $1,000 to start a refinery and only a few people to run it. He put the refinery next to a railroad and on a river so he could ship by rail or by boat. Shipping by water was 50% cheaper than shipping by rail. When freight is the top cost, the time goes into that cost, not into the refining step.

The site was the edge. A new refinery could choose the cheaper route instead of paying the rail rate on every barrel.

Transcript

#405 How Rockefeller Worked ·

Founders

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  1. What Did Rockefeller Learn as a Teenager?David Senra says Rockefeller learned as a teenager that all is not how it seems on the outside, and he carried that belief through his entire career.
  2. Was Rockefeller's Calm Face a Mask?David Senra says the calm face Rockefeller showed the world was a mask.
  3. How Did Rockefeller Buy Crude at the Bottom?David Senra says Rockefeller bought crude in large lots as the price was bottoming out, and he treated that timing as a central part of how the refinery made…
  4. Why Did Rockefeller Keep a Fortress of Cash?David Senra says Rockefeller led the strategy as the business organized into an actual corporation so it could issue stock.
  5. How Did Rockefeller Turn Competitors Into Partners?David Senra says Rockefeller turned competitors into partners by aligning interests, because men have not made a success of a concern they were forced or…
  6. What Did Rockefeller Want as His Power Grew?David Senra says as Rockefeller's power grows, he is no longer aiming for order. He wants a monopoly.
  7. Why Did Rockefeller Start Paying the Railroads?David Senra says Rockefeller was willing to change his mind when the facts changed and started paying the railroads.
  8. Why Did Rockefeller Buy Leases With His Own Money?David Senra says Rockefeller bought the oil leases with his own money so he would take the loss personally if it went wrong, and the company could repay him…

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