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Back to #405 How Rockefeller Worked.

Was Rockefeller's Calm Face a Mask?

David Senra says the calm face Rockefeller showed the world was a mask. Behind the placid exterior he tried hard to hide other traits, and the mask rarely slipped across a multi-decade career because of his self-control.

Quiet charisma and an unaggressive exterior brought people onto his side. Rockefeller could charm birds out of a tree and trap the prey before it knew the seduction had begun. He knew the skill and told it as a dream. He sat on a lawn, a ruffian wanted to see him, everyone advised him not to meet the man, and he said he would see him. He asked the man nicely and sweetly to sit down, talked quietly, won him over, and the man departed all good. People who worked with him for decades called him patient and gracious. He never said an unkind word, kept the same manner, and treated everyone the same regardless of status.

He exuded self-confidence, but his wife knew of the numberless nights he spent worrying about the future. Publicly he never said an unkind word about anyone. Privately he delivered lethal judgments about all his business associates. The outwardly modest man carried an enormous ego. To the press he always used we when talking of his company's success, but in private I often came forth. The writing puts the face as if, as a youngster, he had willed himself to give the world a face not necessarily his own.

Grokipedia·Rockefeller·David Senra

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#405 How Rockefeller Worked ·

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  1. What Did Rockefeller Learn as a Teenager?David Senra says Rockefeller learned as a teenager that all is not how it seems on the outside, and he carried that belief through his entire career.
  2. Why Did It Cost More to Ship Oil Than to Refine It?David Senra says it cost more to ship a barrel of oil than to refine it.
  3. How Did Rockefeller Buy Crude at the Bottom?David Senra says Rockefeller bought crude in large lots as the price was bottoming out, and he treated that timing as a central part of how the refinery made…
  4. Why Did Rockefeller Keep a Fortress of Cash?David Senra says Rockefeller led the strategy as the business organized into an actual corporation so it could issue stock.
  5. How Did Rockefeller Turn Competitors Into Partners?David Senra says Rockefeller turned competitors into partners by aligning interests, because men have not made a success of a concern they were forced or…
  6. What Did Rockefeller Want as His Power Grew?David Senra says as Rockefeller's power grows, he is no longer aiming for order. He wants a monopoly.
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