How Did an Acne Transition Video Bring Mikayla Nogueira Fifteen Million Views in One Day?

Mikayla Nogueira says she got severe cystic acne when she turned 20. Her first TikTok transition showed the acne and then flawless makeup. She had written that it was the first time she showed the world her acne. She had never shown it even to people she knew, because makeup covered the texture and smoothed the skin. She says the willingness to show her skin is what caught attention, and she had not expected a large audience.

Her Instagram had about 800 followers, and she says she was not trying to be an influencer. She made a second video in which she talked and showed the technique for covering acne. She says that video blew up the minute she posted it, fifteen million views within a day, after years of trying to become a beauty influencer.