Why Were Mikayla Nogueira's First Years as an Influencer Devastating for Her Mental Health?
Mikayla Nogueira says she reached 15 million followers in two or three years, and she calls that pace abnormal for a creator. She says the scale of hate was higher than a new influencer is used to. The first two or three years were devastating from a mental health perspective. She struggled badly, had dark moments, and many times wanted to quit. She asked herself whether she could keep doing it and whether she wanted to.
She says the biggest lesson is that the job is a choice. Posting, and receiving hateful comments every day, is something she chooses. She kept choosing it for everything else: the connections, the love of creating, beauty, makeup, the impact on people's lives, the experiences, the growth, the success, and the joy. She says she still does not have influencer fatigue. She wakes up excited to film and does not run out of ideas.
On this episode
- Who Is Mikayla Nogueira? Transcript
- How Did Starting Winged Eyeliner at Age Ten and a Youtube Channel at Age Fourteen Help Mikayla Nogueira Build Confidence Despite Low Self Esteem? Transcript
- How Did a 50-page Business Plan Help Mikayla Nogueira Win a High School Competition at 16? Transcript
- How Did Mikayla Nogueira Get Her First Job at Ulta After Giving Up on Makeup by Deleting Her Youtube Channel? Transcript
- Why Did Mikayla Nogueira Lose Her Ulta Beauty Job, a Bank Onboarding, and Her Master's Program on the Same Day? Transcript
- Why Did Mikayla Nogueira Join Tiktok the Day After She Lost Her Ulta Beauty Job? Transcript
- How Did an Acne Transition Video Bring Mikayla Nogueira Fifteen Million Views in One Day? Transcript
- Why Did Mikayla Nogueira Post a Minimum of Three Videos a Day After Her First Viral Video? Transcript
- Why Did Filter Accusations Lead to Mikayla Nogueira's First Cancellation? Transcript
- Why Did the Phrase Try Being an Influencer for a Day Hit Mikayla Nogueira Harder Than the L'oreal Lash Debate? Transcript
- Why Were Mikayla Nogueira's First Years as an Influencer Devastating for Her Mental Health? Transcript
- Why Does Mikayla Nogueira's Boston Accent Show Up in Her Videos and Not in Every Conversation? Transcript
- How Did Mikayla Nogueira Meet Cody While He Was Leaving Rehab? Transcript
- How Did Rapid Growth and Online Hate Leave Mikayla Nogueira Detached and Passive With Cody for the First Three Years? Transcript
- What Happened the Night Mikayla Nogueira Called 911 Because Cody Would Not Wake Up? Transcript
- How Did Mikayla Nogueira and Cody Decide on a Divorce While He Was in Rehab? Transcript
- Who Was Zach to Mikayla Nogueira Before She Married Cody? Transcript
- How Did Mikayla Nogueira Reconnect With Zach During Her Divorce From Cody? Transcript
- How Did Working at Ulta Lead Mikayla Nogueira to Create a Skin Prep Brand? Transcript
- Why Did Mikayla Nogueira Choose Sephora Over Ulta for Her Skin Prep Brand? Transcript