Why Did Mikayla Nogueira Post a Minimum of Three Videos a Day After Her First Viral Video?

Mikayla Nogueira says a viral moment is the easy part, and the question is what you do next. She took that seriously because she already had a business mindset. She says many people can make the content and do not know how to make a business, and she did. Once the video went viral she decided to grind.

She posted every single day, a minimum of three videos a day, and changed the format each time: a makeup tutorial, a lifestyle video, a haul, or a vlog, to learn what people wanted. What she found was that the audience did not care about the topic. They liked her personality and who she was. She ties that to growing up with beauty YouTubers she could relate to, which had made her feel less alone, and she hoped viewers felt the same connection.