How Did Working at Ulta Lead Mikayla Nogueira to Create a Skin Prep Brand?

Mikayla Nogueira created a skin prep brand to provide a simple solution for people with skin conditions.

Customers opened up to Mikayla Nogueira at Ulta about acne, being burn victims, skin cancer, rosacea, PCOS, eczema, or any skin condition causing insecurity. Customers believed slapping makeup on a face would cover problems but found makeup did not look very good and said they did not know what they were doing wrong. Mikayla Nogueira had to ask many questions about skin type, skin texture, and skin conditions before realizing no easy solution existed. Mikayla Nogueira wanted to create something simple, straightforward, easy, and approachable and had developed the skin prep idea years earlier while working at Ulta. When approached by investors wanting Mikayla Nogueira to front their brands, Mikayla Nogueira pitched the skin prep idea instead. Investors trusted the skin prep concept along with Mikayla Nogueira vision for the product.