Smash Notes
Should Jason Schuller Have Kept Making Themes for Press75 Customers?
at 14:59
Answer
Jason Schuller tells Kirill Zubovsky it depends, and that simply following the Press75 customer would not have made him happy. In hindsight he thinks he could have hired people to keep building those WordPress themes, stayed attached to the income, and used the time for other work. What he did instead was check out, release a theme once in a while, and chase ideas outside that community. He calls that the real mistake. A business like Press75 was harder to rebuild than he treated it. The early premium-theme group was small: Schuller, Brian Gardner, Adii of WooThemes, and Cory Miller of iThemes, friends from WordCamps more than rivals.
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