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What Is Kate Tolo's First Rule for Going Viral? · The Colin and Samir Show

The Colin and Samir Show

11 Marketing Rules every Creator needs to know: Kate Tolo

Today on The Colin & Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind who took him from 2000 followers to over 10 million, a Netflix documentary, and a $60 million fundraising round. She walks us through her 11 rules…

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Notes

  1. Who Is Behind Bryan Johnson's Brand? at 2:50

    Kate Tolo is the person behind Bryan Johnson's brand. She is his co-founder, and a lot of people do not realize she is there. Full answer

  2. What Is the Only Job in Creating Content? at 5:34

    Kate Tolo says the only job in creating content is to understand what the bouncer needs and to befriend the bouncer. Full answer

  3. What Is Kate Tolo's First Rule for Going Viral? at 10:45

    Kate Tolo's first rule for going viral is never assume, always test, even after years of doing this and even with a strong guess about what will work. Full answer

  4. What Makes Someone Click a Title and Thumbnail? at 26:22

    Kate Tolo says a YouTube click is decided by the title and thumbnail. She calls that the ticket price, and a different creator pays a different price. Full answer

  5. What Does Kate Tolo Hate About Content Planning? at 40:57

    Kate Tolo hates marketing calendars, content calendars, and planning in advance. The point is to publish, see how a piece performs, and iterate. Full answer

  6. How Should a Creator Reply to a Critic? at 46:26

    Kate Tolo says a creator should answer a critic with yes-and. Full answer

  7. Why Does Kate Tolo Post About Topics People Will Not Discuss? at 51:01

    Kate Tolo posts about topics people will not discuss because she grew up wanting answers and found those subjects closed. She still chooses them on purpose. Full answer

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