Samir Chaudry
Related people
Episodes
- Why Most Celebrity YouTube Channels Fail (And The Ones That Don't)
- Why Instagram Changed Its Mind on Long Form Video
- 11 Marketing Rules every Creator needs to know: Kate Tolo
Notes
The Colin and Samir Show · Why Most Celebrity YouTube Channels Fail (And The Ones That Don't)
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Which Celebrity Has the Best YouTube Channel?
Colin Rosenblum and Samir Chaudry pick Erling Haaland as the best celebrity YouTube channel in their bracket. The final votes go to him over Farah Khan.
Most celebrity channels fail because audiences can tell when someone has to make the videos rather than wanting to. The first conversation, before any pitch, is what the person would want to make even if nobody watched, and whether they can keep it up for 52 weeks, week in and week out. A channel also needs a single-sentence mission. For The Colin and Samir Show, the mission is to educate people in the creator economy and to educate creators. If a channel cannot be understood in one sentence, the vision is not clear enough.
Haaland lasts b
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How Often Should Kevin Hart Post on YouTube?
Colin Rosenblum and Samir Chaudry say Kevin Hart should post one really good YouTube video a month and stop there. The golf video went up on August 27th, and the channel is already around that pace. He also appears in commercials and many other places. Doing the videos too often would make him overstay his welcome and saturate himself. There is some room in golf, and not enough room for a pile of Kevin Hart videos.
The same upload shows why one careful video can carry the month. He stares into the camera, says he is a YouTuber, and opens with a welcome. At 30 seconds he is bringing friends the viewer did not expect. At one minute the challenge is breaking 100, then 90, then 80, so the arc o
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What Is a YouTube Channel Promise?
Colin Rosenblum and Samir Chaudry say a YouTube channel promise is the back half of the welcome line. Welcome to the M. Night Shyamalan YouTube channel, where viewers get thoughts they have never heard, behind the scenes of the movies he directed, or reactions to modern Hollywood. The channel has to be clear about what it provides.
M. Night Shyamalan is new to YouTube. The first video is him talking about what he is doing. The follow-up is him reading a diary from filming Signs. The third video is a commencement speech he says he has never watched. The diary is access. The speech turns the channel into a dumping ground, and breaking the promise hurts. Strip the names away and the channel is
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What Is Wrong With Matthew McConaughey's YouTube?
Colin Rosenblum and Samir Chaudry say Matthew McConaughey's YouTube videos miss, even though he is a phenomenal podcaster. Every video is essentially a moment from his audiobook plus an AI animation of his face. The latest, Hills Are Necessary, repeats the title in the thumbnail. They call that one of the cardinal sins of YouTube packaging.
The advice is to make the video people want. A company around him treats the channel as a distribution pipe for promotion, and viewers can feel when a video is more marketing than a thing made for them. Set up a camera, read a passage from the book, and then reflect on it. A title about self-help or one specific lesson sits in a huge genre on YouTube, an
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How Many Videos Should a Celebrity Launch on YouTube?
Colin Rosenblum and Samir Chaudry say a celebrity should launch a YouTube channel with four or five videos. MatPat gave them that rule on the show. When excitement is already around the launch, keep going so a viewer can become a fan.
LeBron James is the example in the room. He and Kevin Hart launched the same week, with LeBron a little earlier. LeBron has three videos, each about an hour, roughly four hours with LeBron James. They call it probably the first time that much time with him has been available. The Shop was his interview show on HBO, where he brought interesting people together. The golf channel is that show in a lower-lift form: an ensemble talking and laughing, cinematic foota
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Why Did Soccer Players Join YouTube After Cristiano Ronaldo?
Colin Rosenblum and Samir Chaudry say Cristiano Ronaldo had a large effect on soccer players joining YouTube. Getting to 83 million subscribers made other players look again and see themselves as global superstars. The move is recent. Soccer is unlike other sports on that point. An NFL player, unless already the most recognizable, does not have the same immediate pull.
Erling Haaland's life is already interesting to millions of people before any extra concept, because the job and the team are interesting on their own. Add a concept and the subject becomes two to three times as interesting. Dan Clancy, the chief executive of Twitch, had told them that some people have it on camera and some p
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Why Does Lamine Yamal's YouTube Feel Forced?
Colin Rosenblum and Samir Chaudry say Lamine Yamal's YouTube does not feel like his own idea. The videos are framed as showing him, but they are shot like a superhero, and that mismatch is easy to miss. Being unrelatable is fine. Then the concepts have to feel like a movie.
The channel looks like a box to check for a younger player who wants to make a name, not like something he wants to be doing. He posted four videos in a year, two of them vlogs and two during the World Cup, and nothing since. Soccer superstars get watched anyway. For a player with a global audience, skipping dubs into other languages stands out. A short of him reacting to his younger self, from a McDonald's campaign with
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Why Do Famous Athletes Start Their Own YouTube Channels?
Colin Rosenblum and Samir Chaudry say a young athlete already gets distribution from the matches, games, and races, and still wants a channel of his own. Lando Norris gets distribution in Formula One. The personal channel is how he controls that distribution.
Owning it opens the door to new businesses, more sponsorship, and more surface area with fans. A Monster Energy hat in a thumbnail is one way the channel increases the opportunity. Norris is one of the most recognizable drivers in Formula One, the channel has worked, and he genuinely likes creators. He was posting Lando logs as a Formula Two driver, before he was famous, which is why the room calls him the most internet-native celebrit
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Why Did Kevin Hart's Golf Video Beat Cristiano Ronaldo?
Colin Rosenblum and Samir Chaudry say Kevin Hart's first YouTube video beat Cristiano Ronaldo's channel because it is a real idea with packaging and an intro that sets the video up. The title is Can I Break 100 on My First Try?: a round of golf with friends and a bet. Hart opens by telling people to know him as a YouTube golfer. Comedians understand the give and take with an audience, and he stays aware of that exchange for the whole video.
The vote for Kevin Hart was unanimous, a 16-seed upset. Nobody in the room could name a video on Ronaldo's channel that was better, even with Ronaldo's huge subscriber count and a long catalog. Longevity is the open question. Hart tours and makes movies,
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Should Athletes Be Superheroes on YouTube?
Colin Rosenblum and Samir Chaudry say an athlete on YouTube has two directions: stay a superhero, or show up as a person. Kobe Bryant and Michael Jordan worked as superheroes. Fans wanted that light, not a scene of them at home eating cereal.
When the pair first started on YouTube, they helped NBA player Jeremy Lin. He was relatable, and he went on Ryan Higa's channel like a working YouTuber. Cristiano Ronaldo sits on the superhero side, but the draw is the raw state. That is why the meeting with Celine is the video people watch. Cutting most of the montage uploads would make the channel better.
Billie Eilish shows a mix that works: mostly music videos, then a vlog of the human side. Ronal
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What Is a Third-person YouTube Channel?
Colin Rosenblum and Samir Chaudry call Cristiano Ronaldo's YouTube a third-person channel. He is not presenting himself there as a creator trying to connect with an audience. The channel is a celebrity dumping ground, run more like a TV channel than like a person showing up.
The uploads mix vlogs and training footage with trailers for projects he is only vaguely involved in. He invested in an MMA company called WOW, and the channel posts trailers and event highlights he is not in. A huge subscriber count makes it easy to put something out. The room's verdict is that the channel is not good YouTube.
One video stands apart: Cristiano Ronaldo meeting Celine for the first time. It is short, ra
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Did Farah Khan Make More on YouTube Than Directing?
Colin Rosenblum and Samir Chaudry say Farah Khan, in an interview, said she made more money from her YouTube channel in two years than in her entire career as a director, TV host, and choreographer. She has directed successful Bollywood movies and is credited with modernizing the visual language of Bollywood dance. The hosts leave open whether the comparison flatters the channel or says something about pay across those years.
She posts every two to three days. The videos draw two, three, four, and five million views. She goes into other celebrities' houses, talks with them, and brings her chef to cook with them. The thumbnails stay consistent, so a viewer can follow the series and look forw