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Back to 11 Marketing Rules every Creator needs to know: Kate Tolo, with Kate Tolo.

How Should a Creator Reply to a Critic?

Kate Tolo says a creator should answer a critic with yes-and. A post that spreads throws off a lot of energy, and that energy is usually a mix of praise and attack. Agree with it and play, instead of correcting the person. Once you say yes to all of it, the energy becomes yours. People enjoy the creator who shows up in that spirit. It feels like one family that can agree, disagree, and still have fun, and that is how you bring people onto your team.

On the example in front of them, Bryan Johnson answers a comparison by agreeing that the other picture is the more compelling one, instead of arguing. Kate Tolo says he also drafts a long personal post in his head for two months, then writes the whole thing in one sitting so it does not turn into an edit on the page. He treats the audience as family and wants them to enjoy the reading. The host had asked about a relationship announcement. She says Bryan Johnson wrote that post himself because he wanted to say it, not as a campaign the team workshopped.

Grokipedia·Bryan Johnson·Kate Tolo

Transcript

11 Marketing Rules every Creator needs to know: Kate Tolo ·

The Colin and Samir Show

More from this episode

  1. Who Is Behind Bryan Johnson's Brand?Kate Tolo is the person behind Bryan Johnson's brand. She is his co-founder, and a lot of people do not realize she is there.
  2. What Is the Only Job in Creating Content?Kate Tolo says the only job in creating content is to understand what the bouncer needs and to befriend the bouncer.
  3. What Is Kate Tolo's First Rule for Going Viral?Kate Tolo's first rule for going viral is never assume, always test, even after years of doing this and even with a strong guess about what will work.
  4. What Makes Someone Click a Title and Thumbnail?Kate Tolo says a YouTube click is decided by the title and thumbnail. She calls that the ticket price, and a different creator pays a different price.
  5. What Does Kate Tolo Hate About Content Planning?Kate Tolo hates marketing calendars, content calendars, and planning in advance. The point is to publish, see how a piece performs, and iterate.
  6. Why Does Kate Tolo Post About Topics People Will Not Discuss?Kate Tolo posts about topics people will not discuss because she grew up wanting answers and found those subjects closed. She still chooses them on purpose.

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