Back to 11 Marketing Rules every Creator needs to know: Kate Tolo, with Kate Tolo.
How Should a Creator Reply to a Critic?
Kate Tolo says a creator should answer a critic with yes-and. A post that spreads throws off a lot of energy, and that energy is usually a mix of praise and attack. Agree with it and play, instead of correcting the person. Once you say yes to all of it, the energy becomes yours. People enjoy the creator who shows up in that spirit. It feels like one family that can agree, disagree, and still have fun, and that is how you bring people onto your team.
On the example in front of them, Bryan Johnson answers a comparison by agreeing that the other picture is the more compelling one, instead of arguing. Kate Tolo says he also drafts a long personal post in his head for two months, then writes the whole thing in one sitting so it does not turn into an edit on the page. He treats the audience as family and wants them to enjoy the reading. The host had asked about a relationship announcement. She says Bryan Johnson wrote that post himself because he wanted to say it, not as a campaign the team workshopped.