What Does Kate Tolo Hate About Content Planning?

Kate Tolo hates marketing calendars, content calendars, and planning in advance. The point is to publish, see how a piece performs, and iterate.

Holding content back means missing the main value of publishing: learning whether it performed and how the result should shape the next piece. The loop repeats every time. When five pieces are already ready to go, the four pieces published after the first one miss the learnings from the piece that just went out. The longer a creator sits with their own content, the energy wears off, and they forget whether it is still novel or interesting to the person watching.