Skip to content

Does Instagram Rank AI Content Worse? · The Colin and Samir Show

The Colin and Samir Show

Why Instagram Changed Its Mind on Long Form Video

Adam Mosseri, Head of Instagram, breaks down Instagram’s move into long form, horizontal video (“features”) and TV. We ask what changed since he last told us long form wasn’t a priority, and how creators will get discovered and paid. Then we get tactical on sends per reach, carousels and underused features, before digging into AI and the future of social…

Notes

Where Is YouTube's Growth Coming From? at 6:47

Adam Mosseri says YouTube's time spent on devices in the US is flat, as best he can tell, and all of YouTube's growth is coming on television. Full answer
How Did Threads Do in Its First Days? at 22:13

Adam Mosseri says Threads was wildly successful in the first couple of days, way more successful than any of them had anticipated. Full answer
What Is Instagram Instants? at 29:19

Adam Mosseri says Instagram Instants is a quick way to get to the camera. It is a dedicated app, but you do not need the app. Full answer
Why Does Instagram Create Value for Creators? at 34:26

Adam Mosseri says Instagram tries to create a lot of value for creators so they have a reason to post more to Instagram, or only to Instagram. Full answer
Does Instagram Care Less About Watch Time? at 42:08

Adam Mosseri says Instagram focuses way less on watch time than the competition, and it still cares about watch time. Full answer
Why Does Sends Per Reach Matter on Instagram? at 45:47

Adam Mosseri says sends per reach still matters a ton on Instagram, particularly for unconnected reach, the people who do not follow an account. Full answer
Why Are Stand-ups Complaining About AI Characters? at 52:35

Adam Mosseri says stand-ups are already complaining that their bits get stolen and then delivered by AI characters. Full answer
Does Instagram Rank AI Content Worse? at 56:02

Adam Mosseri says Instagram probably does not rank AI content as well as content that is not AI, and he calls the judgment subjective. Full answer
What Has Adam Mosseri Learned About What Works? at 1:09:15

Adam Mosseri says one of the most acute things he has learned is that what works today might not work in six months. Full answer

Related notes

Plays from this note through the rest of the episode.

Note