Smash Notes

What Is "escalation of Commitment"

at 31:10

From the episode: Do You Prefer Starbucks, Blue Bottle, or Philz? (Guests: Philz Coffee CEO Jacob Jaber, Techcrunch Reporter Kate Clark)

Answer

In a public forum, after making a statement on a subject and later learning new information that invalidates the statement, people tend to backup their original message whether or not their opinion of it has changed. Their position only changes when the knowledge of the original message is no longer publicly relevant and it becomes safe to admit one's new position.

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