Smash Notes

What Is "escalation Of Commitment"

In a public forum, after making a statement on a subject and later learning new information that invalidates the statement, people tend to backup their original message whether or not their opinion of it has changed. Their position only changes when the knowledge of the original message is no longer publicly relevant and it becomes safe to admit one's new position.

This is Your Life in Silicon Valley · Do You Prefer Starbucks, Blue Bottle, or Philz? (Guests: Philz Coffee CEO Jacob Jaber, Techcrunch Reporter Kate Clark) · at 31:10 · ·Transcript

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