Smash Notes

Back to The Home Depot.

How Much Are the Atlanta Falcons Worth?

David Rosenthal thinks the Atlanta Falcons are worth a minimum of $10 billion, and arguably more. Counted with Arthur Blank's other assets and his remaining Home Depot stake, the same case makes Blank the wealthiest of the Home Depot co-founders.

Blank bought the Falcons in 2002, one year after fully leaving Home Depot, for $545 million. Later public valuations put the franchise at $7 billion. The Seahawks had just traded for $9.5 billion and then agreed to a sale at $9.6 billion, and the Lakers followed at $12.5 billion. Atlanta is about a 30% bigger market than Seattle, and Mercedes-Benz Stadium is a much better stadium deal than Lumen Field.

Ben Gilbert follows with a note from after the recording: the Falcons agreed to sell a minority stake at a $10.6 billion valuation.

Grokipedia·Atlanta Falcons·Arthur Blank

Transcript

The Home Depot ·

Acquired

More from this episode

  1. How Does a 1981 Home Depot Stake Compare to Apple?Ben Gilbert says a $1,000 stake in Home Depot from the 1981 public offering would beat the same stake in Apple, which went public one year earlier as Apple…
  2. Why Did Bernie Marcus Become a Pharmacist?David Rosenthal says Bernie Marcus became a pharmacist because his family had no money to send him to medical school.
  3. Why Wasn't Do-it-yourself a Thing Before Home Depot?Ben Gilbert and David Rosenthal say do-it-yourself was not a real way to shop before Home Depot, because a homeowner could not trust one place to stock a…
  4. How Did Ken Langone Co-found Home Depot?Ben Gilbert says Ken Langone became a co-founder of Home Depot by accidentally getting Bernie Marcus and Arthur Blank fired after buying Handy Dan shares.
  5. Did Ken Langone Want to Sell Handy Dan?David Rosenthal says Ken Langone had no intention of selling his close to 19% stake in Handy Dan.
  6. How Did Getting Fired From Handy Dan Create Home Depot?Ben Gilbert says getting fired from Handy Dan is what created Home Depot.
  7. What Did Home Depot Learn From Sol Price?Ben Gilbert says Home Depot learned the warehouse store from Sol Price, then changed it for hardware.
  8. Who Blew Up Ross Perot's Home Depot Deal?Ben Gilbert and David Rosenthal say Bernie Marcus blew up a deal for Ross Perot to put $2 million into Home Depot in return for 70% of the company.
  9. Who Was Pat Farrah at Home Depot?Ben Gilbert says Pat Farrah was the merchandiser Home Depot was missing, so the founders hired him instead of buying his store.
  10. Why Did Home Depot Choose Atlanta?David Rosenthal says Home Depot chose Atlanta for two reasons.
  11. Why Did Home Depot Stack Empty Paint Cans?Ben Gilbert says the first Home Depot stores stacked empty paint cans because they could not afford a full warehouse and still needed to look like one.
  12. How Did Home Depot Go Public in 1981?David Rosenthal says Home Depot went public in 1981 because four Atlanta stores did not have the cash to take the Florida leases in front of them.
  13. How Did Home Depot Get Suppliers With No Sales Proof?Ben Gilbert and David Rosenthal say Home Depot convinced manufacturers to supply a company that still had no proof it could sell in volume.
  14. What Made Home Depot's Huge Stores Pay Off?Ben Gilbert says bigger Home Depot stores beat Lowe's because extra size and extra products brought far more transactions, and the return on the extra space…
  15. How Much Do Home Depot Pros Spend Each Year?Ben Gilbert says the average Home Depot professional customer interacts with the company 66 times a year and spends $6,500, while the average DIY customer…
  16. Why Did Local Buying Raise Home Depot Sales?Ben Gilbert thinks Bernie Marcus estimated 15% to 20% higher sales per store because the regions were making their own decisions.
  17. Why Didn't Jamie Dimon Run Home Depot?David Rosenthal says Jamie Dimon did not run Home Depot because a long courtship never became a hire.
  18. What Happened to Home Depot Customer Satisfaction?David Rosenthal says customer satisfaction among Home Depot shoppers falls to the lowest level of any major U.S.
  19. Why Did Home Depot Stock Stay Flat Under Nardelli?David Rosenthal says Home Depot's stock stayed flat under Nardelli even though revenue and profits doubled, because the gains came mostly from doubling the…
  20. When Did Home Depot Revenue Return to 2007 Levels?David Rosenthal says Home Depot revenue started falling in 2007, bottomed in 2010, and did not get back to 2007 levels until 2014.
  21. Why Did Frank Blake Call Bernie Marcus?Ben Gilbert says Frank Blake called Bernie Marcus first because the stores had lost the culture Bernie built.
  22. How Does Home Depot Deliver Project Supplies So Fast?Ben Gilbert says Home Depot gets project supplies out fast because dense store clusters and a specialty distribution network put over a million SKUs at a…
  23. What Was Home Depot's Largest Acquisition?David Rosenthal says Home Depot's largest acquisition was SRS in 2024, an $18.25 billion deal and the biggest in company history.
  24. How Fast Does Home Depot Turn Inventory?Ben Gilbert and David Rosenthal say Home Depot turns inventory four and a half times a year, a pace they call totally unbelievable for high-dollar specialty…
  25. Why Did Home Depot Work So Uniquely Well?Ben Gilbert's takeaway is that Home Depot worked uniquely well because shoppers will buy in a no-frills warehouse, the U.S.
  26. Why Does Older Housing Help Home Depot?Ben Gilbert says older houses are one reason Home Depot became so large.

People

More answers like this

More with Ben Gilbert

More with David Rosenthal

Related episodes

Plays from this note through the rest of the episode.

Note

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.