Back to Adam Grant #4 (on the secrets of strong connections), with Adam Grant.
Why Does Telling a Female Partner About Personal Insecurities Make Her Think the Man Is a Stud?
Men fear that telling a female partner about personal insecurities will reduce attraction. Instead the female partner will view the man as a stud after having been with a million men too cowardly to tell. Revealing personal insecurities serves as a counterintuitive hack.