Below the Line with James Beshara

Nir was a chubby, clinically obese kid, growing up in Orlando, Florida. Being overweight was difficult for normal reason, but when all the kids would go the pool, Nir felt even more embarrassed about his body. However, that experience set Nir on a path to understand human behavior through the products that we consume, which is how he ended up writing "Hooked: How to Build Habit-Forming Products."

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