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Back to Nir Eyal — Indistractable, with Nir Eyal.

How Did Childhood Obesity Make Nir Eyal Successful?

Nir was a chubby, clinically obese kid, growing up in Orlando, Florida. Being overweight was difficult for normal reason, but when all the kids would go the pool, Nir felt even more embarrassed about his body. However, that experience set Nir on a path to understand human behavior through the products that we consume, which is how he ended up writing "Hooked: How to Build Habit-Forming Products."

Nir Eyal — Indistractable ·

Below the Line with James Beshara

More from this episode

  1. How Does a Challenge Define an EntrepreneurIn order to see an opportunity that other people don’t see, an entrepreneur need to have a bit of rebelliousness, a little bit of chutzpah in them.
  2. How Did Nir Eyal Fix His Weight ProblemsNir read a book called the The T-Factor Diet, which listed the nutritional content of all the food he wanted to eat.
  3. Why Did Nir Eyal Write the Book "hooked"Nir wrote Hooked because while Facebook and similar gaming and social media companies knew how to capture users' attention, they did not want anyone else to…
  4. What Is an Example of Hook Model in the WildNir has a favorite fitness app that has been able to implement his ideas beautifully. Here are the four steps to getting hooked.
  5. Does the Best Product Always WinNir Eyal says it is a myth that the best product always wins.

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