What Does Making Technology More Human Mean?

Everett Katigbak means intimacy, not scale. At Facebook the company was described by the scale of the network, the investments, and the valuation. Nobody was talking about the intimacy of the product. The industry stayed on infrastructure, and the flip was to show what the product did for a person.

Calling his family in the Philippines is the case. He could reach them without staying up late, waiting until everyone was awake, and passing the phone around. People outside the industry recognized that story. Those details make the work worthwhile. Hide them, and a system that reaches humans on the other end is only a backend.

Soleio takes the same moment one step further. The intimate relationship between two people is the part that actually scales, and that desire is bigger than the technology built to serve it.