How Did Figma Help Someone Buy a First Home?

Soleio says Figma, a company he helped build, created prosperity for somebody in Minnesota to buy a first home. A kid posted a photo of the home and thanked Figma, and the post gives him enormous meaning. Eighty percent of his job is opportunity routing.

The routing is a string of introductions. A founder should sell to a customer. An investor should talk to a team because the team is amazing. A designer looking for a next gig has a you-size hole on a team. He can build an entire life resume on finding novel connections. For him, the act of going independent is an extreme act of meaning.

Sorting the next introductions is the hard part. He names film projects, startups, and a whole range of teams where Everett Katigbak could help, and he does not know which ones to send.