What Was Facebook's Analog Research Lab?

Facebook's Analog Research Lab was a physical way to argue about what the company stood for. Soleio says a startup would not obviously build one at that stage. Everett Katigbak and Ben Barry turned mantras into war posters that left the company and entered ordinary American speech. Move fast and break things is a turn of phrase because of those posters, the lab, and their friendship.

The two of them started the same day and grabbed the same doorknob at orientation. The assignment was a marketing design team. They refused the name and called the work communication design, because they communicate, and that felt bigger than making the number go up. Short lines do what a bumper sticker does, and the lab put those lines in the building.

Ben Barry came from a screen printing lab. Katigbak taught letterpress and, before that, made graffiti. The office had room for that analog work.