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Back to #424 Peter Thiel on How to Build a Creative Monopoly, with David Senra.

What Is a Creative Monopoly?

David Senra, reading Peter Thiel and Blake Masters, says a creative monopoly is a company so good at what it does that no other firm can offer a close substitute. Lasting value comes from refusing to build an undifferentiated commodity business.

Four reversed rules point there. It is better to risk boldness than triviality. A bad plan is better than no plan. Competitive markets destroy profits, so the aim is a creative monopoly. Sales matters just as much as the product. The move is to think for yourself and ask what valuable company nobody is building. Edwin Land supplies the same test: do not do anything somebody else can do. Creative monopolists add entirely new categories of abundance. Cornelius Vanderbilt owning every ship and setting the only price to cross a river is a different kind of control. Apple, Amazon, and Google are the creative kind. Monopoly is the condition of every successful business. Senra reads Thiel turning Tolstoy's opening of Anna Karenina around: all happy companies are different, each one earning a monopoly by solving a unique problem, and all failed companies are the same because they failed to escape competition.

A creative monopoly means new products that benefit everybody and sustainable profits for the creator.

Grokipedia·David Senra·Peter Thiel

Transcript

#424 Peter Thiel on How to Build a Creative Monopoly ·

Founders

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