What Important Truth Do Very Few People Agree With You on?

David Senra, reading Peter Thiel and Blake Masters, says a company worth building starts from one question: what important truth do very few people agree with you on? Answer it, and the company can be built around that answer. A good answer takes one form. Most people believe X, but the truth is the opposite of X.

Stating the answer honestly is hard. It bucks what other people believe and can feel controversial. Brilliant thinking is rare, but courage is in even shorter supply than genius. No one can predict the future exactly. Two things are known. The future is going to be different, and it must be rooted in today's world. Most answers are different ways of seeing the present. Good answers are as close as we can come to looking into the future. Edwin Land repeated one line while building Polaroid. The present is the past biting into the future.

Technology, on the same terms, is any new and better way of doing something. There is no reason it should be limited to computers.