Smash Notes
Why Does He Treat Transparency As Marketing?
He hates secrecy, and he hates people using extra information to manipulate or take advantage of others. That feels ethically wrong. Being truly transparent, including the hard stuff people usually skip, builds authentic trust and an audience that cares, which is also marketing.
Growth Marketing Today
·
Rand Fishkin on Why Google Is Your Competitor
·
at 42:31
·
·Transcript
People
On this episode
- What Is Rand Fishkin's Fundraising Strategy Second Time Around Transcript
- Why Is A Million Dollars Still Life-changing If Moz Does 55 And 60 Million? Transcript
- Why Does Tearing Down Convention Get Him Up In The Morning? Transcript
- Why Can A Startup Vision Be As Small As Landscapers In Seattle? Transcript
- Why Does He Enjoy Being Ceo Of Sparktoro The Second Time? Transcript
- Why Wait Until The Beginning Of The Year To Launch Sparktoro? Transcript
- Why Invest In A Marketing Flywheel Instead Of A Growth Hack? Transcript
- Why Does He Treat Transparency As Marketing? Transcript
- Why Is Google Becoming A Competitor Instead Of A Search Engine? Transcript
- What Should You Publish If A Platform Used Monopoly Power Against Your Business? Transcript
- How Do You Get Value When More Than Half Of Google Searches Get No Click? Transcript