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Back to Rand Fishkin on Why Google Is Your Competitor, with Rand Fishkin.

Why Does He Treat Transparency as Marketing?

He hates secrecy, and he hates people using extra information to manipulate or take advantage of others. That feels ethically wrong. Being truly transparent, including the hard stuff people usually skip, builds authentic trust and an audience that cares, which is also marketing.

Transcript

Rand Fishkin on Why Google Is Your Competitor ·

Growth Marketing Today

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  1. What Is Rand Fishkin's Fundraising Strategy Second Time AroundRand structured his new company in such a way that even if it were to never hit a home run, the founders and investors would all get a positive outcome from it.
  2. Why Is a Million Dollars Still Life-changing If Moz Does 55 and 60 Million?A million dollars is still life-changing for most people in the United States, Canada, or Mexico. It can pay for college and a house's mortgage.
  3. Why Does Tearing Down Convention Get Him Up in the Morning?He wants to tear down how things work and build a new system with more wealth distribution.
  4. Why Can a Startup Vision Be as Small as Landscapers in Seattle?The world a startup changes can be very small.
  5. Why Does He Enjoy Being CEO of SparkToro the Second Time?SparkToro is two people full-time, himself and Casey, plus a few contractors. Ninety percent of his day is the work, not management and overhead.
  6. Why Wait Until the Beginning of the Year to Launch SparkToro?About 350 beta testers are using it now, but maybe 10,000 or 100,000 marketers already follow him and SparkToro.
  7. Why Invest in a Marketing Flywheel Instead of a Growth Hack?A growth hack has a high investment cost per output and almost always dies once it gets spammed.
  8. Why Is Google Becoming a Competitor Instead of a Search Engine?Google is becoming a gatekeeper to commerce and information.
  9. What Should You Publish If a Platform Used Monopoly Power Against Your Business?If Google, Amazon, or Facebook used monopoly power in one sphere to harm your business, write about it and show statistics.
  10. How Do You Benefit When Google Searches Get No Click?More than half of all searches on Google end without a click, and zero-click searches are not going away.

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