Smash Notes
Why Invest In A Marketing Flywheel Instead Of A Growth Hack?
A growth hack has a high investment cost per output and almost always dies once it gets spammed. A flywheel gives only a little back, then a little more each time, usually over a few years, until a small amount of input returns a gigantic amount of output. Events, public relations, content, and social, like Merriam-Webster, the dictionary, all work that way.
Growth Marketing Today
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Rand Fishkin on Why Google Is Your Competitor
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at 37:01
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·Transcript
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On this episode
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