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Back to Rand Fishkin on Why Google Is Your Competitor, with Rand Fishkin.

Why Is Google Becoming a Competitor Instead of a Search Engine?

Google is becoming a gatekeeper to commerce and information. A job, a flight, a hotel, a map, a video, or news puts Google's own result first: Google jobs, flights, hotels, maps, only YouTube, Google News, AMP boxes, and colleges. A niche then expects to lose 60, 80, 90% of its traffic, so a better website still sits behind Google.

Transcript

Rand Fishkin on Why Google Is Your Competitor ·

Growth Marketing Today

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  10. How Do You Benefit When Google Searches Get No Click?More than half of all searches on Google end without a click, and zero-click searches are not going away.

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