Smash Notes

Why Is Google Becoming A Competitor Instead Of A Search Engine?

Google is becoming a gatekeeper to commerce and information. A job, a flight, a hotel, a map, a video, or news puts Google's own result first: Google jobs, flights, hotels, maps, only YouTube, Google News, AMP boxes, and colleges. A niche then expects to lose 60, 80, 90% of its traffic, so a better website still sits behind Google.

Growth Marketing Today · Rand Fishkin on Why Google Is Your Competitor · at 45:43 · ·Transcript

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