Smash Notes

Back to The New Rules of SEO, AEO & AI Search with Nathan Gotch, with Nathan Gotch.

Do ChatGPT Ads Get You Mentioned in ChatGPT Answers?

Nathan Gotch says ChatGPT ads are a formal way to pay for visibility, and they do not place a brand inside the answer. The ad sits in a separate block below the answer.

Businesses also pay influencers to recommend them and pay websites and blogs to inject them into lists. His outreach almost always opens with a paid collaboration or a sponsored post, because a reply now comes with a price. Broken-link outreach and well-written guest posts used to earn a link in return for helping someone. Everyone asks for money now, especially in a zero-click world where publishers are not getting rewarded by Google. In the SaaS space, venture-backed software companies grow fast by paying for visibility everywhere. Certain SEO tools get promoted a lot on LinkedIn, and that promotion did not happen organically.

SmashNotes wrote this summary.

Grokipedia·Nathan Gotch·ChatGPT

Transcript

The New Rules of SEO, AEO & AI Search with Nathan Gotch ·

Marketing Speak®

More from this episode

  1. How Much Traffic Did a Number One Google Site Lose?Nathan Gotch says a media website he audited lost 46% of its traffic since 2023 while ranking number one in Google for every keyword the site cared about.
  2. What Happened to HubSpot Revenue as Traffic Fell?Nathan Gotch says HubSpot recently lost a lot of organic traffic while revenue went up.
  3. How Do You Track Whether a Brand Shows Up in AI Answers?Nathan Gotch says you track whether a brand shows up in AI answers by running prompts across one commercial category and reading the gaps, not by trying to…
  4. How Do You Get Mentioned in ChatGPT Answers?Nathan Gotch says you get mentioned in ChatGPT answers when your brand is named in the citations those answers use.
  5. How Does YouTube Get a Brand Into AI Answers?Nathan Gotch says YouTube gets a brand into AI answers because YouTube is a very common source of retrieval for AI, and he has influenced a lot of answers…
  6. How Did Codex Run Meta Ads Without Logging in?Nathan Gotch ran an entire Meta ads campaign for a Zoom webinar from a Codex chat and never logged into Meta. The ads go straight to a webinar landing page.
  7. Does Llms.txt Help You Show Up in ChatGPT?Nathan Gotch says llms.txt does not help you show up in ChatGPT. It was never a standard, and the language models never implemented it.
  8. Why Won't AI Cite a Research Study?Nathan Gotch says large language models will not cite a research study that has no visibility across the internet. Turn the PDF into a webpage first.
  9. How Does a Local Business Show Up in Google AI Mode?Nathan Gotch says a local business shows up in Google AI Mode by winning the local pack.
  10. Why Does a Business Rank on Google but Not Show Up in ChatGPT?Nathan Gotch says a business can rank well on Google and still not show up in ChatGPT, because ChatGPT now has a partnership with Yelp and builds local…

People

More answers like this

Related episodes

Plays from this note through the rest of the episode.

Note

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.