Why Won't AI Cite a Research Study?

Nathan Gotch says large language models will not cite a research study that has no visibility across the internet. Turn the PDF into a webpage first. For first party data, the goal is a citation in the AI answer, where the model names the source, such as rankability, and the mention can build awareness.

Traditional search is the number one source of retrieval, so standard search engine optimization has to earn the study visibility in search. The website is only one piece of retrieval. Break the study into micro mini studies, call the original the mother asset, and distribute the micro content across other owned assets. Next, get other people to talk about the study, adding layer after layer. The work is digital marketing around the study.

Search engine optimization is the foundation. Doing answer engine optimization means doing search engine optimization by definition. If search engine optimization is a train wreck, there is no answer engine optimization and no possibility of gaming the system. Paying people to add a brand to listicles might have worked for a short time a year ago. The tactic no longer works.

SmashNotes wrote this summary.