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Why Does a Business Rank on Google but Not Show Up in ChatGPT? · Marketing Speak®

Marketing Speak®

The New Rules of SEO, AEO & AI Search with Nathan Gotch

A website was ranking #1 for every single keyword it cared about — and still lost 46% of its traffic. What happened? That's the kind of contradiction my guest Nathan Gotch deals with constantly. Nathan is an SEO entrepreneur, educator, and founder of Rankability, and just published his new book, AI SEO for Dummies (Wiley). He got his start in 2011 with…

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Notes

  1. How Much Traffic Did a Number One Google Site Lose? at 19:00

    Nathan Gotch says a media website he audited lost 46% of its traffic since 2023 while ranking number one in Google for every keyword the site cared about. Full answer

  2. What Happened to HubSpot Revenue as Traffic Fell? at 20:17

    Nathan Gotch says HubSpot recently lost a lot of organic traffic while revenue went up. Full answer

  3. How Do You Track Whether a Brand Shows Up in AI Answers? at 21:25

    Nathan Gotch says you track whether a brand shows up in AI answers by running prompts across one commercial category and reading the gaps, not by trying to… Full answer

  4. How Do You Get Mentioned in ChatGPT Answers? at 24:08

    Nathan Gotch says you get mentioned in ChatGPT answers when your brand is named in the citations those answers use. Full answer

  5. How Does YouTube Get a Brand Into AI Answers? at 26:53

    Nathan Gotch says YouTube gets a brand into AI answers because YouTube is a very common source of retrieval for AI, and he has influenced a lot of answers… Full answer

  6. How Did Codex Run Meta Ads Without Logging in? at 28:25

    Nathan Gotch ran an entire Meta ads campaign for a Zoom webinar from a Codex chat and never logged into Meta. The ads go straight to a webinar landing page. Full answer

  7. Does Llms.txt Help You Show Up in ChatGPT? at 37:16

    Nathan Gotch says llms.txt does not help you show up in ChatGPT. It was never a standard, and the language models never implemented it. Full answer

  8. Why Won't AI Cite a Research Study? at 43:06

    Nathan Gotch says large language models will not cite a research study that has no visibility across the internet. Turn the PDF into a webpage first. Full answer

  9. How Does a Local Business Show Up in Google AI Mode? at 48:57

    Nathan Gotch says a local business shows up in Google AI Mode by winning the local pack. Full answer

  10. Why Does a Business Rank on Google but Not Show Up in ChatGPT? at 53:31

    Nathan Gotch says a business can rank well on Google and still not show up in ChatGPT, because ChatGPT now has a partnership with Yelp and builds local… Full answer

  11. Do ChatGPT Ads Get You Mentioned in ChatGPT Answers? at 55:28

    Nathan Gotch says ChatGPT ads are a formal way to pay for visibility, and they do not place a brand inside the answer. Full answer

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