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Back to The New Rules of SEO, AEO & AI Search with Nathan Gotch, with Nathan Gotch.

How Does YouTube Get a Brand Into AI Answers?

Nathan Gotch says YouTube gets a brand into AI answers because YouTube is a very common source of retrieval for AI, and he has influenced a lot of answers using YouTube alone.

He builds a string of videos across the stages of customer awareness, and he publishes the chain in reverse so each video can point at the one below it. He started with an AI SEO for Dummies review and summary, then a video on the top eight best AI SEO books for 2026, and he keeps moving further up the funnel. The chain raises watch time, which he calls a big ranking factor on YouTube. The same idea covers owned assets: the website, YouTube, and LinkedIn. He publishes that kind of content on LinkedIn as well, because content on X also gets picked up a lot by AI.

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The New Rules of SEO, AEO & AI Search with Nathan Gotch ·

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  4. How Do You Get Mentioned in ChatGPT Answers?Nathan Gotch says you get mentioned in ChatGPT answers when your brand is named in the citations those answers use.
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  6. Does Llms.txt Help You Show Up in ChatGPT?Nathan Gotch says llms.txt does not help you show up in ChatGPT. It was never a standard, and the language models never implemented it.
  7. Why Won't AI Cite a Research Study?Nathan Gotch says large language models will not cite a research study that has no visibility across the internet. Turn the PDF into a webpage first.
  8. How Does a Local Business Show Up in Google AI Mode?Nathan Gotch says a local business shows up in Google AI Mode by winning the local pack.
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  10. Do ChatGPT Ads Get You Mentioned in ChatGPT Answers?Nathan Gotch says ChatGPT ads are a formal way to pay for visibility, and they do not place a brand inside the answer.

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