Why Does Guillermo Rauch Say Never Buy Software Again?

Guillermo Rauch does not believe in aggregating piles of lowest-common-denominator software. He believes in a future of personalized software. Vercel lets you prompt a coding agent and generate software that is perfect for you. You can build the podcast schedule note-taking app and agent that fits just your needs. For enterprises, the ROI on creating domain-specific tools is much, much, much greater.

He stands on the opposite end of the no-code category of SaaS. Vercel is a yes-code company because coding agents make the code free. Buy Vercel as the platform and you never have to buy software again, because you generate it to your needs.

Software needs data, so Salesforce and SAP stay in the picture as sources of record. Meeting prep, reports, websites, applications, and agents deploy on Vercel and pull customer history, contacts, meeting notes, and support tickets from somewhere. Rauch calls the place where that data lives critical data infrastructure. Headless means people no longer go to the head themselves. The agent gets the data out and then creates new software or new visualizations. The world of software is changing, and Rauch says he thinks some of the fundamental pillars will still be there.