Smash Notes

What Marketing Should New Businesses Invest in First?

at 42:26

From the episode: #118 – The Magic of Choosing a Great Market with Justin Jackson of Transistor

Answer

Search engine optimization (SEO) needs to be first priority for businesses. Word of mouth is also necessary. But, the emotional connection that founders can build with their followers can also be pivotal. Be open to sharing the journey and the struggles.

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